Life insurance
A lump sum designed to help protect the people and commitments that matter.
Peace of mind, for the living.
Don’t croak it without protection.
Cover, a will and a plan for later life, so the people you love are looked after. Easy to get, easy to understand, and built around you.
A few minutes online. No sales calls, and no fee from us.
Cover from names you know.
Compare a panel of recognised UK insurers through one clear, straightforward application.
Choose your cover.
Start with the protection you want to explore. We’ll keep the route clear from there.
- Most popular
Critical illness cover
A payout if you are diagnosed with a specified serious condition covered by the policy.
Income protection
A monthly benefit if illness or injury leaves you unable to work, subject to the policy terms.
Protection for renters
Income protection considered around rent, household bills and a renter’s monthly commitments.
Mortgage protection
Pays off what’s left on the mortgage if you die, so the people you live with keep the home.
Over 50s life insurance
A fixed payout when you die, for the funeral or a little left behind. No medical questions.
Cover for the self-employed
No sick pay and no death-in-service: cover that does the job an employer’s benefits would.
Sorting this stuff shouldn’t feel like a chore.
Clear questions, useful choices and human help when you want it. No jargon marathon. No pressure. No call-centre ambush.
Built around the people who count. Start with who and what would need looking after: family, home, bills and everything in between.
A few minutes now. Cover for years. Get from straight questions to a useful comparison without losing a weekend to it.
No sales-call spaghetti. Get the useful detail online. Ask a human when you want one. Keep control either way.
Bury the admin. Keep the useful bits. Plain English, visible choices and the important details before you make a decision.
Three steps. No mysterious fourth one.
Tell us what matters, and we’ll point you to what fits: cover, a will or help with later life.
Step 1Tell us what needs sorting.
Tell us about you, the people who matter and what you’d like to put in place.
Step 2See what fits.
Cover, a will or help with later life: shaped around the life already happening.
Step 3Decide without pressure.
See your options clearly, understand the trade-offs and choose in your own time.
Which cover do you need?
Swipe through some quick truths about your life. We’ll show you which cover is worth a look.
NoYes
Family
Someone relies on my income
Someone relies on my income
- No name, email or phone number needed
- See which cover fits you, and why
- No sales call afterwards, ever
About a minute. Nothing to type, and it isn’t advice: it points you the right way.
Before you ask the internet.
Short answers to the questions people normally discover after opening twelve tabs.
What can Croaked help with?
Life insurance, critical illness cover and income protection; making a will, power of attorney and funeral wishes; and later life, from funeral plans to paying for care. Start with the one on your mind.
Which cover do I actually need?
It depends on who relies on you and what you’d leave behind: a mortgage, rent, bills or a family. Swipe through our cover finder for a quick steer, or ask a real person.
Do I have to speak to someone?
No. You can do it all online, and ask for a person only when you want one. We never make sales calls.
Does Croaked charge me a fee?
Not for cover: if you take a policy, the insurer pays us, and it doesn’t add to your premium.
Still need support?
Ask a real person anything: cover, wills or later life. Nobody will try to sell you anything, and there’s no fee from us.
Monday–Thursday 9am–7pm, Friday 9am–3pm
